PUBLIC MARKS from oseres with tag buzz

Twitter gives brands an ideal opportunity to reach out to their audience, sparking conversation and interaction with individual users. It has prompted a number of brands to build campaigns based entirely around activity on Twitter. The micro-blogging site, which turns 6 today, has been used in various ways to reach out to users and get them involved with brands online and in the real world. Creating a buzz is not easy to do with 140-character posts, so these brands have come up with ways to get users excited.